GrandMetrics BI provides pre-built email and mail-merge templates along with the sales and customer data, to generate new sales from existing customers. Two groups of customers are targeted using these tools. (1) customers who recently stopped buying certain Sku’s / items and (2) customers that are currently buying a certain item, but have never purchased a related or complimentary item that is typically purchased by other similar customers.
The richly formatted marketing materials can be tailored to satisfy any client’s design scheme (i.e. custom wording, colors, graphics and fonts), and can be distributed via email blitzes and/or mail merge functionality available through Microsoft WORD™ and Outlook™.