This report analyzes the price changes on all items over two comparative periods, and determines whether such changes have positively or negatively impacted sales volumes (units sold) and resulting sales dollars. Furthermore, the results are broken down to show the impact by various unit selling price tiers, and by unit sales volumes (velocity) tiers. This enables you to determine whether the pricing strategy of raising prices more aggressively on items that have low unit selling prices and / or on items that generally have lower sales velocity was effective, and if so, how much incremental sales dollars were generated for each of these tiers. Using the available filters, interact with this report to view the pricing change impact for a class of customers, an individual customer, or items of a given product type or by using one of the other available report filters.
Often pricing strategies include raises prices more aggressively on items that have low unit selling prices, and / or on items that generally have lower sales velocity. This is because buyers of such items don’t spend as much time price shopping such items. Raising prices on higher priced items is often approached more cautiously. Companies implementing such a strategy can now determine whether such strategies have been effective by reviewing the new GrandMetrics Price Change Analysis report.